Would I actually say this?
Change wording that sounds like a marketing department rather than you.
ContentFlow's practical method
The Everyday Content System.
A simple way to turn ordinary work into useful LinkedIn content. Start with something real, find the point, shape it clearly and build a routine you can keep.
The six stages
From something that happened to something worth sharing.
The examples below are illustrations, not client case studies. The same process works whether you sell a service, make a product, advise clients or welcome customers through a front door.
- 01
Capture
Notice what happened during normal work. Save the question, decision, problem, lesson or conversation before you forget the useful detail.
For example, a café owner might note the question customers keep asking about where an ingredient comes from.
- 02
Discover
Work out why the moment matters. Ask what happened, what surprised you, what people misunderstand and what you noticed because you do this work regularly.
An accountant might recognise that the same client question points to a widespread misunderstanding worth explaining plainly.
- 03
Shape
Turn the material into one clear post. Keep the real detail, choose the main point and remove anything that belongs in a different post.
An estate agent could use one observation from a viewing to explain what buyers often miss, without pretending it happened to a ContentFlow client.
- 04
Refine
Read the draft aloud. Check that it sounds natural, every claim is true and the ending stops when the thought is finished.
A retailer can remove brochure language and keep the practical reason one product suits a particular customer better than another.
- 05
Publish
Use a real photograph when it proves or supports the point. Post directly or schedule it for a sensible time, then get back to the work.
The aim is a useful post in public, not another polished draft sitting in a folder.
- 06
Repeat
Keep a simple place for ideas and choose one worth developing each week. Consistency matters more than forcing yourself to post every day.
For many small businesses, one useful post a week is a strong and manageable starting point.
The discovery questions
Find what belongs to you.
- What actually happened?
- What detail do you remember?
- What would a customer find useful?
- What did you notice because of your experience?
- Could anybody in the industry have written this?
If the last answer is yes, find one more real detail before drafting.
AI comes after the material
Use it to organise, not to pretend.
Give AI rough notes, a voice transcript or a few bullet points. Let it ask for the missing detail, then use it to help shape a draft.
Never ask it to invent the job, opinion, customer reaction or result. AI should curate your experience, not replace it.
The human check
Read it once before it leaves your hands.
Is there a real detail?
Add the question, observation, decision or fact that proves the point.
Has AI added anything I did not provide?
Remove it or verify it before anybody else sees the post.
Does this help, inform or interest the customer?
Keep the part that gives them something useful to understand.
Can I stop earlier?
Cut the generic summary or engagement question when the thought is already complete.
Learn it by using it
Build the system around your own business.
The LinkedIn Made Practical workshop takes you through this process with your profile, your experience and one real post.