An improved LinkedIn profile
A clearer starting point that helps visitors understand the business.
Small, hands-on workshops
LinkedIn Made Practical for Barnsley businesses.
Improve your profile, find something worth saying and leave with a LinkedIn post ready to publish. No influencer act, no marketing lecture and no expectation that you post every day.
Who it is for
Good at the work. Unsure what to post.
This workshop is for small business owners and local teams who know their trade or profession but find LinkedIn awkward, time-consuming or unclear.
You might run a garage, work in construction, advise clients, own a shop, manage a hospitality business or provide a local service. You do not need previous marketing experience and you do not need to arrive with a polished idea.
What happens in the room
Six practical parts. One useful outcome.
Each part moves you closer to a profile and post you can actually use. There is time to work on your own business, with individual help where you need it.
- 01
Your LinkedIn profile
Review your photo, banner, headline, About section and Featured section. Make it obvious what you do and who you help.
- 02
What should you post about?
Find ideas in customer questions, completed jobs, common misunderstandings, lessons, opinions, decisions and useful explanations.
- 03
Write your first post
Choose one real subject and develop it during the session. The aim is not a perfect performance. It is a useful post grounded in something you know.
- 04
Use AI properly
Learn how AI can organise real source material, ask for missing detail and improve a draft without pretending to have your experience.
- 05
The human check
Read the post aloud, check every fact and remove corporate language, forced hooks, fake enthusiasm and endings you would never say.
- 06
Build the habit
Use a simple capture, write, refine and schedule routine. One useful post a week is a perfectly good place to begin.
What you leave with
Something finished, plus a method you can use again.
A clearer headline
Plain wording that says what you do and who you help.
A stronger About section
A useful structure for explaining your work without brochure language.
A list of content ideas
Subjects taken from the work and customer conversations you already have.
Your first post
One real LinkedIn post written, checked and ready for the next step.
A practical understanding of AI
A clear view of where it helps, where it guesses and what you must check.
A simple weekly routine
A manageable way to capture ideas and keep going after the workshop.
What to bring
Bring the business you already know.
- A laptop or tablet with access to your LinkedIn account.
- A customer question, recent job or subject you regularly explain.
- Any photographs you may want to use with your first post.
- A willingness to work on something real rather than a fictional exercise.
One session. One stronger profile. One real post. A system you can use again next week.
Workshop details
Built for a useful local session.
Dates, venue, format and pricing are being confirmed. ContentFlow is starting with Barnsley businesses and keeping the first workshops practical and focused.